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GKzk kZ‡K bZzb ˆ`wbK Ki‡Z †M‡j ey‡S-ï‡b AMÖmi n‡Z n‡e| †iva Ki‡Z n‡e AhvwPZ n¯—‡¶c| †hvM¨ I ¸YwePv‡ii gva¨‡g msev`Kgx© wb‡qvM w`‡Z n‡e| m¤úv`K wb‡qv‡Mi †¶‡Î ¸YwePvwi n‡j cÖvwß wgj‡e wbðq|
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sjv‡`‡k AmsL¨ ˆ`wbK msev`cÎ Av‡Q| cÖ_g mvwii
ˆ`wb‡Ki msL¨vI †bnvZ Kg
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bq| GiB g‡a¨ AviI
wKQymsL¨K ˆ`wbK evRv‡i Avwm-Avwm Ki‡Q| GKzk
kZ‡Ki cÖKvwkZe¨ ˆ`wbK¸‡jvi g‡a¨ evRvi `L‡ji
`y`©vš— cÖwZ‡hvwMZv| wKš‘ G hver †Kvb ˆ`wbKB
cvV‡Ki cwic~Y© Av¯’v AR©‡b m¶g nqwb| cvVK †KvbI
GKwU ˆ`wb‡Ki cvZvq †PvL †i‡L ci¶‡YB e¯‘wbô
wbf©yj msev`cÖvwßi cÖZ¨vkvq †PvL wdwi‡q †bb
Ab¨ †KvbI ˆ`wb‡K| wKš‘ cÖZ¨vkv Abyhvqx Av‡`Š
cÖvwß †g‡j bv| cvVK w¯’i n‡Z cv‡ib bv †Kvb
GKwU ˆ`wb‡KI| Avi ˆ`wbK-ˆ`wb‡K Z_¨ weåv‡Ui
Kvi‡YI cvV‡Ki Av¯’vi RvqMvwU eoB boe‡o| †hbev
mwVK msev` cÖvwßi †KvbB AwaKvi †bB cvV‡Ki|
e¨w³‡f‡` gZv`k©MZ wfbœZv _vK‡ZB cv‡i, wKš‘
wbi‡c¶ msev` cwi‡ekb I cÖvw߇Z †Kvb gZ‰ØaZv
_vKevi K_v bq| nv‡ji cÖvq me msev`cÎB `jxq
cy”Qe„wË Ges nxb ¯^v_©eyw× †_‡K †ewi‡q Avm‡Z
cv‡iwb e‡jB hZ mgm¨v| Gme mgm¨v `„‡ó wbfy©j
msev` cwi‡ek‡bi cÖwZkÖ“wZ wb‡q bZzb Avw½‡K
cÖKvwkZ n‡Z n‡e GKzk kZ‡Ki cÖKvwkZe¨ bZzb ˆ`wbK‡K|
†ek K‡qK eQi Av‡M GKwU bZzb ˆ`wb‡Ki cÖ¯‘wZc‡e©
Avey nvmvb kvnwiqvi Ges cxi nvweeyi ingv‡bi
m‡½ AvwgI hy³ †_‡K KvR K‡iwQ| †m mgq †Rjvq †Rjvq
bZzb ˆ`wb‡Ki c‡ÿ RbgZ ˆZwii Rb¨ gZwewbgq
mfvq AvwgI †_‡KwQ KLbI-mLbI| GQvovI ˆ`wbK
hyMvš—‡ii m¤¢ve¨ fvOb †VKv‡bvi mgqI Avey
nvmvb kvnwiqv‡ii cv‡k wQjvg| Zvi Kv‡QB ï‡bwQ
Ges Zvi wgwoqv-cÖwZwgwWqv welqK GKvwaK eB‡ZI
c‡owQÑ GKzk kZ‡Ki ˆ`wbK eo‡jv‡Ki evwoi †cvlv
KzKz‡ii g‡Zv e¨emvqx‡`i †mdMvW©Ñ Z‡e †K K‡ZvUv
cwikxwjZfv‡e e¨envi Ki‡Z cv‡i †mUvB cÖkœ|
cÖev` Av‡QÑ
The news paper flurishes best when itr is
half a media and half a trade..
Z‡e ˆ`wbK msev`cÎ wb‡RB n‡Z cv‡i jvfRbK
e¨emvqÑ Ab¨ †KvbI e¨emvi cvicvm mvf© Ki‡Z
†M‡jB mg~n wec`| evRv‡i GiKg A‡bK cÖgvY wgj‡eÑ
gvwj‡Ki e¨emvwqK D‡Ïk¨ PwiZv_© Kivi Rb¨ †mme
ˆ`wbK †_‡K cvVK gyL wdwi‡q wb‡q‡Q|
me©¯—‡ii cvV‡Ki PvIqv-cvIqvi m‡½ m½wZ †i‡L
ˆ`wbKwUi m¤¢ve¨ AvZ¥cÖKvk wbtm‡›`‡n GKwU
e¨wZµgx D‡`¨vM| †Kej LeiB bq, Le‡ii Aš—iv‡ji
Lei †ei K‡i Avb‡Z mve©¶wYK Zrci KvMRwUi `¶
msev`Kgx©iv| bZzb ˆ`wbKwU‡Z cÖwZwbqZ ¸i“Z¡
cv‡e Z…Yg~j mvsevw`KZvI| ïay N‡i-N‡i cvVKB ˆZwi
KivB bZzb ˆ`wb‡Ki D‡Ïk¨ nIqv mgxPxb bqÑ weKí
msev`Kgx©I ˆZwi Ki‡Z n‡e mviv †`k Ry‡o| †Kbbv
Pvicv‡k N‡U hvIqv NUbvi mZ¨Zv †h †ewk Rv‡b †mB
†Zv weKí msev`Kg©x| myZivs mwVK msev`wU cvwV‡q
†h-†KD n‡Z cv‡ib GKzk kZ‡Ki bZzb ˆ`wb‡KiB
GKRb msev`Kgx©| ïay wbfy©j msev` cwi‡ek‡bi
g‡a¨B bZzb ˆ`wb‡Ki Kvh©µg mxgve× _vK‡e bv|
mßv‡n mvZw`bB _vK‡e eû‰iwLK wdPvi Av‡qvRb|
GQvov †`kxq-Avš—R©vwZK Lei Ges †Ljvayjvmn
iKgvwi msev` Zz‡j aivB n‡e cÖKvwkZe¨ bZzb ˆ`wbKwUi
Ab¨Zg j¶¨| msev` msMÖn, cwigvR©b Ges cwi‡ekbvq
_vK‡Z n‡e we‡kl cÖhZœ| myZivs cwÎKvwUi A›`‡i
mK‡ji cÖ‡e‡ki Rb¨ †Lvjv _vK‡Q AmsL¨ c_| †h-†KvbI
m~‡Î cvVK bZzb ˆ`wb‡Ki cvZvq †PvL ivL‡jB j¶
Ki‡eb Zvi AvKv•¶vi cÖwZdjb| †`ke¨vcx
me©¯—‡ii cvV‡Ki m‡½ fvebv-wewbg‡qi ga¨w`‡q
wbZ¨w`b bevqb‡hvM¨Zvi kZ© wb‡q evRv‡i Avm‡e
Ggb GKwU bZzb ˆ`wbKÑ hv GKzk kZ‡Ki cvV‡Ki
fvebvi m‡½ n‡e mvRyh¨c~Y© Ges K_v I Kv‡Ri
h_v_;© ÑAb¨_v Ki‡e bv KLbI| e¯‘wbô msev` cwi‡ek‡bi
ga¨w`‡q †`k I RvwZ MV‡b f~wgKv ivL‡Z cv‡i
†h-†KvbI ˆ`wbK cwÎKv| ïay ˆbiv‡k¨i wPÎ Ges †bwZevPK
msev` cwi‡ekb bq; AvZ¥mgv‡jvPbv Ges m¤¢vebvi
K_v e‡j mg„× evsjv‡`k MV‡b D‡jL‡hvM¨ f~wgKv
ivL‡Z cv‡i GKyk kZ‡Ki ˆ`wbK| ej‡e †`‡kiB K_v;
_vK‡e †`‡ki gvby‡li myL-`ytL nvwm-Kvbœvi
cwiù‚Ub _vK‡e bZzb ˆ`wb‡K| evRv‡i Ab¨vb¨
ˆ`wb‡Ki Zzjbvg~jK wePv‡i wK msev` cwi‡ek‡b
wK wdPvi e¨e¯’vcbvq bZzb ˆ`wbKwU
n‡e n‡q DV‡e mK‡ji cÖZ¨vkvi g‡ZvB|
cÖwZw`b cvV‡Ki nvRv‡iv fvebvi cÖwZdjb _vK‡Z
n‡e bZzb ˆ`wbKwUi cvZvq-cvZvq| wek¦vm‡hvM¨ I
e¯‘wbô msev` cwi‡ek‡bi ga¨w`‡q ˆ`wbKwU
n‡q DV‡e cvV‡KiB KvMR| Avi wbZ¨bZzb
AvBwWqv-wewbgq I msev` cwi‡ek‡bi gva¨‡g
me©¯—‡ii cvVKI n‡q DV‡e bZzb ˆ`wbKwUi cwiev‡iiB
Ab¨Zg m`m¨| Avi Gfv‡eB GKzk kZ‡Ki bZzb ˆ`wbKwU
n‡q DV‡e wbZ¨w`b cvV‡Ki AweKí msev`cÎ|
evRv‡i †h AímsL¨K fv‡jvgv‡bi ˆ`wbK msev`cÎ
Av‡Q, †m Zzjbvq `¶, †hvM¨ I D`¨gx msev`Kgx©
msL¨v LyeB mxwgZ| ciš‘ wcÖ›U wgwWqvi
msev`Kgx©‡`i mve©¶wYK Pvwn`v i‡q‡Q B‡jKUªwbK
wgwWqvq| †gavex msev`Kgx©‡`i B‡jKUªwbK
wgwWqv wb‡q †h‡Z gyn~Z©gvÎ wej¤^ K‡i bv| Zvi
gv‡b GB bq †h B‡jKUªwbK wgwWqvq A‡gavex
msev`Kgx©‡`i c`PviYv †bB| e¨w³MZ cQ›` I wb‡qv‡Mi
†¶‡Î m¤úK©wePvix nIqv, A‡hvM¨‡`i nv‡Z
msev`Kgx© wb‡qv‡Mi `vwqZ¡ Ac©Y, wewfbœ e¨w³
I gn‡ji eva¨evaKZv‡K cÖvavb¨ w`‡q Zv‡`i
mycvwi‡k msev`Kgx© wb‡qv‡Mi d‡j wcÖ›U Ges B‡jKUªwbK
wgwWqvq GLb jNy‡gavi A‡hvM¨ I A_e© †jv‡Ki
QovQwo| GKwU Pvjy ˆ`wb‡Ki Rb¨ GUv h‡ZvUv bv
¶wZKi; GKwU bZzb ˆ`wb‡Ki Rb¨ Zvi †P‡qI †ewk
wec¾bK| myZivs GKwU bZzb ˆ`wb‡Ki cÖ¯‘wZc‡e©
wb‡qv‡Mi †¶‡Î hvPvB-evQvB I ¸YwePvix nIqv `iKvi|
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wbZ¨bZzb AvBwWqv Ges wPš—vi wewbg‡qi gva¨‡gB
GKwU bZzb ˆ`wbK cÖwZ‡hvwMZvi †`uŠ‡o GwM‡q hv‡e|
†h‡nZz msev`cÎ †gavwbf©i GKwU wkígva¨g
myZivs A‡gavex‡`i Øviv †KvbI ˆewPΨ Avbqb
m¤¢e bq| wgwWqvq wKQymsL¨K PvKwi cÖv_x© †jvK
Av‡QÑ hviv Z`wei †Zvlv‡gv‡`i gva¨‡g bZzb ˆ`wb‡K
fx‡o hvq| G‡`i Øviv bZzb ˆ`wb‡Ki †KvbI jvf
bv n‡jI †gvUv As‡Ki gvBbv wb‡qB Giv mš‘ó bqÑ
AhvwPZ n¯—‡¶‡ci gva¨‡g bZzb ˆ`wbKwUi ¯^vfvweK
MwZkxjZvI Giv webó K‡i|
†h-†KvbI m~‡ÎB GKwU bZzb ˆ`wb‡K A‡hvM¨
msev`Kgx© Xy‡K †h‡Z cv‡i| msev`cÎ wecY‡bi Rb¨
hLb evRviRvZ Kiv nq ZLb Zv cY¨| †h‡nZz
msev`cÎ cÖKv‡ki †bc‡_¨ weivRgvb A‡bK D‡Ï‡k¨i
g‡a¨ gybvdv Ab¨Zg, myZivs cvV‡Ki nv‡Z Zz‡j
†`Iqvi Av‡M c‡Y¨i ¸Yv¸Y ev DrKl© m¤ú‡K©
wbwðZ nIqv Ri“wi| †Kbbv cÖwZ‡hvwMZvi evRv‡i
bZzb †Kvb ˆ`wb‡Ki Ae¯’vb my`„p Ki‡Z n‡j Gi †KvbI
weKí †bB| c‡Y¨i ¸YMZ gvb wbwðZKi‡Yi Rb¨ †hgb
mywbw`©ó Kg©cwiKíbv Ges `¶ Kgx©mgevq Ri“wi †Zgwb
msev`c·K cvV‡Ki Pvwn`vi AbyK‚j K‡i Zzj‡Z `¶
msev`Kgx© Acwinvh©| †Kvbfv‡eB AbwfÁ, bZzb
msev`Kgx© wb‡q cÖKvwkZe¨ ˆ`wb‡Ki †KvbI cÖKvi
G·cvwi‡g‡›U hvIqv mgxPxb n‡e bv| A‡gavex‡`i
Kv‡Q Lye †ewk cÖZ¨vkv bv K‡i Kxfv‡e †gavex
msev`Kgx©‡`i KvQ †_‡K †ewk AvDUcyU cvIqv hvq
Zvi cÖwZB hZœkxj n‡Z n‡e| A‡bK mycwiKwíZ I
Kvh©Ki c`‡¶‡ci ciB †Kvb ˆ`wbK cvVK-Aš—i Rq
Ki‡Z m¶g nq| GKwU ˆ`wbK‡K cÖPvi msL¨vi kx‡l©
wb‡q †h‡Z n‡j wUgIqvK© ev mvgwóK cÖ‡Póv LyeB
Ri“wi| Z‡e GKK †Kvb e¨w³i B‡g‡Ri m‡½I GKwU
ˆ`wb‡Ki DÌvb-cZb m¤úwK©Z| evsjv‡`‡ki msev`c‡Îi
RM‡Z bvCgyj Bmjvg Lvb, †Mvjvg mviIqvi GKwU
bZzb ˆ`wb‡Ki mdj wbg©vZv wnmv‡e evRv‡i
cÖwZwôZ| wKš‘ G‡`i Df‡qiB bZzb ˆ`wbK Kivi Rb¨
Avey nvmvb kvnwiqvi‡K cÖ‡qvRb nq| wewfbœ
bZzb ˆ`wb‡K mdjfv‡e KvR Kivi d‡j Zvi GKwU
mdj ˆ`wbK Kivi g‡ZvI B‡gR Av‡Q| GKzk kZ‡Ki
AvaywbKZg ˆ`wbKwUi cwiKíbv Av‡Q ZviB Kv‡Q|
GiKg KvD‡K †h-†KvbI GKwU bZzb ˆ`wb‡Ki
cÖ¯‘wZc‡e©i m‡½ hy³ Ki‡Z cvi‡j wgwWqv RM‡Z
Ges †`ke¨vcx GKUv BwZevPK mvov co‡e|
Launching
Gi Av‡M wgwWqvcvovmn mvov †`‡k ˆn‰P †d‡j
w`‡Z cvi‡j GKwU cÖKvwkZe¨ ˆ`wb‡Ki fvM¨
mycÖmbœ nq| G‡Z K‡i cÖKvwkZe¨ ˆ`wb‡Ki
AMÖhvÎv wb®‹ÈK Ges cÖkœnxb n‡e| cvVKI
e¨wZµgx GKwU ˆ`wbK cvIqvi gvbwmK cÖ¯‘wZ wb‡q
ˆ`wbKwUi
Launching
ch©š— A‡c¶v Ki‡e| cvVK
Negative Attitude
wb‡qB _vK‡e| GKwU ˆ`wbK evRv‡i †`Iqvi Av‡M
cvV‡Ki
Mind Setup
e`‡j †`Iqv ˆ`wbKwUi Rb¨ A‡bK eo e¨vcvi| hv
j¶ j¶ UvKvi weÁvcb I wej‡ev‡W©i gva¨‡g `xN©w`‡bi
cÖ‡Póvq m¤¢e bq| c‡Y¨i ¸YMZ gvb
Deteriorate
Ki‡j †fv³vi Kv‡Q †hgb †mB wbw`©ó c‡Y¨i
Pvwn`v K‡g hvq, †Zgwb GKwU ˆ`wb‡KiI
Market Standard
a‡i ivL‡Z bv cvi‡j cZb Awbevh©| GKwU ˆ`wbK‡K
Break Even
G wb‡q hvIqv Ges AjvfRbK Ae¯’v KvwU‡q jvfRbK
K‡i M‡o †Zvjvi †cQ‡b †h `xN© wbôvi BwZnvm Zv
gyn~‡Z© †f‡O co‡Z cv‡i mvgvb¨Zg Ae‡njvi Kvi‡Y|
`jxq cy”Qe„wË, †MvôxMZ ¯^v_©eyw× †_‡K †ewi‡q
Avm‡Z bv cvi‡j wKsev wbgœgv‡bi msev` cwi‡ekb
Ki‡j †h-†KvbI mdj Ges cÖPvikxl© ˆ`wb‡KiI cZb
Z¡ivwš^Z nq| myZivs GKwU bZzb ˆ`wb‡Ki
cÖ¯‘wZKvjxb mg‡q Gme welq ¸i“Z¡mnKv‡i we‡ePbv
Kiv DwPZ| †hvM¨ msev`Kgx© w`‡q DrK…ó gv‡bi
GKwU ˆ`wbK wbg©v‡Yi Rb¨ Zv‡`i Dchy³
cvwikªwgK cÖ`vb Ki‡Z n‡e| A_©‰bwZK cxo‡b _vK‡j
†Kv‡bv †gavex †jv‡Ki KvQ †_‡KI Kv‡Ri †lvjAvbv
cwikxjb Avkv Kiv hvq bv|
evRv‡i cÖvq meKwU ˆ`wb‡KiB e`bvg Av‡Q †h
Zviv †jLK m¤§vbx †`q bv| †jLK m¤§vbxi UvKv
Lye †ewk bq| m¤§vbxi mvgvb¨ UvKv †c‡j †jLKiv
Lywk _v‡Kb, wewfbœ mg‡q Zv‡`i Kv‡QI cvIqv
hvq| G‡Z msev`c‡Îi B‡gR e„w× cvq| weÁvc‡bi
j¶¨gvÎv c~iY Ki‡Z cvi‡j GKwU ˆ`wb‡Ki Rb¨ GB
A_© hrmvgvb¨B ejv hvq|
GQvovI GKzk kZ‡Ki
bZzb ˆ`wbK‡K cÖwZ‡hvwMZvi †`Š‡o GwM‡q †h‡Z
n‡j BwZevPK Kg©cwiKíbv ev¯—evq‡bi j‡¶
mycwiKwíZfv‡e KvR K‡i †h‡Z n‡e| Ggb †Kvb KvR
Kiv hv‡e bv hv‡Z bZzb ˆ`wbKwU evRv‡i Avmvi
Av‡MB fveg~wZ© webó nq| †Kvb Kg©cwiíbv,
e¨_©Zv, `xbZvi K_v †hb †KD Rvb‡Z bv cv‡i
†mw`‡K Aek¨B mRvM `„wó ivL‡Z n‡e| cwie‡Z©
m¤¢vebvi K_vB †hb mK‡j Rv‡b †mw`‡KB †Lqvj
ivL‡Z n‡e|
GKzk kZ‡K bZzb
ˆ`wbK Ki‡Z †M‡j ey‡S-ï‡b AMÖmi n‡Z n‡e| †iva
Ki‡Z n‡e AhvwPZ n¯Í‡ÿc| †hvM¨ I ¸bwePv‡ii
gva¨‡g msev`Kgx© wb‡qvM w`‡Z n‡e| m¤úv`K wb‡qv‡Mi
†ÿ‡Î ¸bwePvwi n‡j cÖvwß wgj‡e wbðq|
ranjuraim@yahoo.com
GB †jLv m¤ú‡K© Avcbvi gš—e¨ ev mywPwš—Z AwfgZ wj‡L Avgv‡`i Kv‡Q
†gBj Ki“b| evsjvgvwUi cieZ©x msL¨vq Zv cÖKvk
Kiv n‡e|
banglamati@gmail.com
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